Unless you’ve been living under a rock for the past year, you’ll probably have heard of Google’s new
favourite thing: content. Increasingly, its algorithms (the tools used to determine whether a website is
worthy of ranking in its search engine results) are focused on a website’s content. In fact, it’s become
a crucial part of digital marketing overall; meaning it’s something every website/business owner should
take notice of.

However, what exactly does your website content need to encompass in order to pass Google’s strict
quality standards? What’s more, how can you cater to an ever-intelligent audience? Here are some simple
dos and don’ts when it comes to just that…

Do – keep your website content simple

Your website content should be fairly simple and straight-forward. Filling it with jargon might not be
an issue for Google, but for visitors to your site – who could range from niche experts in your area to
complete novices – it could really prove to be a turn-off. Keep it simple, stupid (KISS) is the rule to live
by.

Do – utilise keywords within your content

Keywords are oh so important for helping your website to rank in search engine results pages (SERPs).
In fact, having keyword-rich content could potentially mean the difference between a page one or two
listing and a page 20 listing. Only utilise keywords that you have a good short at ranking for though.
For example, if you’re a seller of luxury curtains, simply utilising the keyword ‘curtains’ won’t get you
anywhere. The sheer expanse of competition surrounding such a broad phase will knock you off the
first 50 pages. Instead, going location-specific might help, i.e. ‘curtain shop Watford’ might prove more
beneficial.

Don’t – be spammy with your keywords

Yes, they are crucial, but if you shove too many in a piece of text it’ll simply put off readers and the
search engines. This could be counted as spam material and be deemed too overtly self-promotional to
be worthy of a strong ranking. The key is to educate your reader about your services, the industry and
their choices – not giving them the hard sell.

Don’t – use poor grammar or punctuation

Content is key but the operative word here is quality. Content that Google sees as low-quality will not
count for anything in its scoring process; in fact, it could work against you. Keeping content to the utmost
quality will help boost your rankings and also encourage visitors to come back in the future. Put it this
way, if you – the curtain seller – post content that says: “Buy our curtians today!”, how can you expect
visitors to trust you with their money? You can’t even spell the word correctly!

Search Engine Optimization and Search Engine Marketing – both are significant in online marketing industry. However SEM works bit different than SEO.

If you have a new website that you want to promote in a big way and anticipate quick results from it or if you want initial boost up to be given for the targeted keywords, Search Engine Marketing is the right fit for you. This method is also called PPC marketing alternatively. PPC stands for Pay Per Click. Means an advertiser running a PPC campaign has to pay for every click that visitors will do during their searches and visits.

PPC search engine marketing is effective than SEO search engine marketing when you want more exposure, visibility and revenue over night. PPC is probably the quickest way to get exposure where you need to compete against million of website for rankling or indexing. Just by paying for placing your ads you can go to the page 1 for highly competitive keywords. Isn’t it a great way to advertise online?

Now the question is how this PPC marketing works. Here are the steps discussed -

First, you have select specific keyword and key-phrases that you feel highly relevant and competitive.

Next you have to bid for the keywords. During this phase you will discover that there is a lot of competition for keywords. Higher you bid chances are more your site link will be visible in the advertisement for a particular keyword. This way you can beat competition and get maximum recognition and opportunity.

Now the question is why you should bid high for highly competitive keywords. The reason is simple. Highly competitive keywords are those that people are searching most of the time in a day. So everybody wants to appear for such keyword and get more and more clicks from search engine traffic. The cost per click for such keywords is also high.

If you choose a keyword that is not so competitive you may pay less cost per click. However bidding optimum for the highly targeted keywords and managing the whole PPC campaign require professional hands. It is better that you leave this job to experts only as they will be able to handle the program effectively.

I am adding top 10 search engine optimization Offpage tips to improve your ranking.

1) Submit your site to the relevant categories of high ranked directories.

2) Write unique articles and submit them to various article directories, using the author resource box to link bank to your website.

3) Create your own blog and upload regular posts answering common problems or sharing your expertise on a relevant niche in order to bring traffic to your site.

4)Find relevant blog posts by others and post comments, using your website link in the proper place to get backlinks. It pays to choose do-follow blogs for this purpose as backlinks from no-follow blogs aren’t considered for ranking of web pages by various search engine robots.

5) Become a member of some popular forums dealing with your niche and build a fan following over there, so that people from the forums are enticed to pay a visit to your website.

6) Use social networking sites to participate in relevant discussions and build your credibility as well as brand recognition via interaction with people from far and wide.

7) Social bookmaking is another way of creating a commendable online presence.

You can submit press releases (free or paid) to various online sites, which in turn can provide you with precious backlinks and let the word out about your offerings.

9) You can opt for link exchange with highly ranked and relevant websites.

10) Whether it’s one way, two way, three way or multiway linking, make sure that you provide the correct anchor text to sites linking back to you so that you reap the most from such backlinks.

Follow above Off page SEO optimization Tips and get better results, says San Diego SEO expert Ryan Christopher